Easier Profit Partnership · Tier 2
A growth partner on the inside of your business.
The Partnership is the core monthly engagement — a strategic layer above your stack, plus exactly the execution modules you need. Scoped from the audit. Typically £2–6k a month. Capped at four clients, so it is never spread thin.
- Capped at 4 clients
- No lock-in — 30-day notice
- Never % of spend
Always included
The operating layer. In every Partnership, at no extra charge.
Before a single module is added, every Partnership runs on the same operating layer — the cadence and visibility that takes you out of the bottleneck.
Fortnightly oversight call
A standing 30 minutes with a senior operator. Decisions, direction, blockers.
A shared project board
Asana, Monday or Easier Now — every workstream visible, nothing lost in WhatsApp.
Weekly one-page digest
Red, amber, green by channel. What happened, what it means, what is next.
Live Profit Dashboard
Real contribution margin across Shopify and Amazon. The number, before 9am.
How we work
Three commitments that change the relationship.
Most agency relationships are misaligned by design. These three commitments are how this one stays straight.
We own the business outcome
Success is your contribution margin — not platform ROAS, not impressions, not a tidy-looking dashboard. We are measured on the number that pays you.
We conduct the whole stack
We brief and manage every supplier — yours and ours. The weekly cross-agency call, the one-page summary, the coordination. You get four to eight hours a week back.
We tell you to pause things
Including paid media. Including modules you bought from us. The retainer pays for honest thinking, so the advice stays honest.
Three shapes
Scoped to where you actually need us.
The Partnership flexes. Take only the strategic layer, or hand us the whole execution stack — most founders land somewhere in the middle.
Strategic only
We are the thinking layer and the conductor above your existing stack. You keep your specialists; we make them work as a system.
Strategic + selected modules
The strategic layer, plus the specific execution modules where your current stack is weakest. The most common shape by far.
Strategic + full execution
The strategic layer plus the full execution stack run by us. One partner, end to end, for founders who want it all in one place.
The module menu
À la carte. Transparent. Flat fees.
Your monthly fee is the sum of the modules you choose — nothing hidden, nothing bundled to pad it out, and never a percentage of your media spend.
You own every account and asset. Pause or drop any module on 30-day notice.
Honest fit
Who the Partnership is for.
Built for
- UK physical-goods brands on Shopify and Amazon
- £500k to £5M in revenue, £3k+/mo on paid
- Founders who want out of the marketing bottleneck
- Businesses ready to grow profitably, with a margin floor
- Founders who value a senior partner who owns the result
Not the right fit
- Pre-£500k brands without product-market fit
- Businesses not on Amazon
- VC growth-at-all-costs mandates
- Founders who want to stay in every decision
- Anyone shopping purely on lowest monthly fee
Straight answers
Partnership questions.
How much does the Partnership cost?
There is no fixed package. The monthly fee is simply the sum of the active modules you choose, plus the strategic layer — typically £2,000 to £6,000 a month. You see every line item.
Why is it capped at four clients?
Because Anthony leads every engagement personally. Four active Partnership and Launch clients is the honest ceiling for senior attention. When the cap is full, there is a waitlist.
Is there a lock-in?
A three-month minimum so the work has time to land, then it rolls on 30-day notice. You own every account and asset throughout. Leaving is never a rebuild.
Do I have to scope it from an audit?
It is cleanest from an Easier Profit Audit, because the scope is then evidence-led. If you come direct, we run a two-hour intake diagnostic first.
Will you replace my existing agencies?
Only where they are the weak link. Often we keep good specialists and simply brief and conduct them properly. The point is the system working — not collecting logos.
How is this not just another retainer?
A normal retainer is paid to keep busy. This one is paid to be right — measured on your contribution margin, with the freedom to tell you to stop spending. Different incentive, different relationship.
Get out of the bottleneck. Stay in control.
Book a scoping call. The cleanest route in is the £750 Profit Audit — and starting the Partnership within 30 days takes 25% off your first three months.
- Capped at 4 clients
- No lock-in
- You own everything