Free tools
Six free tools. One per problem.
Our front door is not a sales call. It is a spread of genuinely useful tools — one for each part of the growth engine. Use them, keep them, and see your own numbers more clearly.
Easier Profit Calculator
See your real daily P&L across Shopify and Amazon — and the one number most founders have never calculated: true breakeven ROAS.
Easier Validation
A simulated ICP customer walks your Meta-ad-to-site click path — and tells you, step by step, why they would or wouldn't buy.
Easier Ads Budgeting
Forecasts the spend you need to reach a statistically real answer — so you stop killing channels before they've actually been tested.
Easier Search Terms
Optimises tens of thousands of Google Ads search terms in about 90 seconds — the negative-keyword sweep that takes a human a week.
Easier Now
A productivity tool that keeps you — and your team — working on what actually moves the needle, and quietly runs your calendar.
Easier Email Masterclass
A 10-part course on retention marketing — how to turn an email list into a channel that reliably out-earns its cost.
Why we give these away
Because trust is built by being useful first.
Genuinely useful
Not gated fluff. Each tool does a real job — the kind you would happily pay for.
They prove it
A useful tool shows our thinking far better than any claim on a homepage could.
They show you the gap
Most founders run one and find a number they had never calculated. That gap is the start.
Found the gap? Let us help you close it.
Once a tool shows you the number, the next step is a 20-minute scoping call — or the £750 Profit Audit that turns the gap into a plan.
- Senior operator on the call
- No lock-in, ever
- Straight answers only