Easier Search Terms
Optimises tens of thousands of Google Ads search terms in about 90 seconds — the negative-keyword sweep that takes a human a week.
The problem it solves
Google Ads waste hides in the search-terms report. Nobody has a week spare to read 40,000 rows.
How it works
Three steps. Then it is yours.
Export your search terms
The raw search-terms report straight out of Google Ads.
Let it sort signal from waste
Tens of thousands of terms graded in about 90 seconds.
Apply the negatives
A ready-to-use list — stop paying for searches that never convert.
What you get
Every Google Ads account leaks money through irrelevant search terms. The fix is simple and the reason it doesn’t happen is simpler still: reading the search-terms report properly is a full day’s work nobody has.
Easier Search Terms does it in about 90 seconds. Upload the export, and it sorts tens of thousands of queries into what’s worth paying for and what isn’t.
You get back a clean negative-keyword list, ready to apply. The waste stops, the budget concentrates on searches that actually convert, and you didn’t lose a week to a spreadsheet.
It’s a piece of our Paid Media toolkit — yours to use, free.
Honest fit
Who it is for.
Built for
- Brands running Google Ads with real search volume and budget leaking to junk terms.
Probably not for you if
- Accounts with little search spend, or no Search campaigns at all.
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Take another while you are here.
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See your real daily P&L across Shopify and Amazon — and the one number most founders have never calculated: true breakeven ROAS.
Easier Validation
A simulated ICP customer walks your Meta-ad-to-site click path — and tells you, step by step, why they would or wouldn't buy.
Easier Ads Budgeting
Forecasts the spend you need to reach a statistically real answer — so you stop killing channels before they've actually been tested.
Tools show you the gap. We help you close it.
When you are ready to turn a number into a plan, the £750 Easier Profit Audit is the next step.
- Senior operator on the call
- No lock-in, ever
- Straight answers only