Easier Profit Calculator
See your real daily P&L across Shopify and Amazon — and the one number most founders have never calculated: true breakeven ROAS.
The problem it solves
Platform ROAS tells you what an ad reported. It doesn't tell you whether yesterday actually made money.
How it works
Three steps. Then it is yours.
Plug in your real costs
COGS, fulfilment, platform fees — the actual numbers, not estimates.
See contribution margin
What a sale is genuinely worth once everything's been paid for.
Find your breakeven ROAS
The single cell that changes how you read every campaign.
What you get
A Google Sheets template that puts Shopify and Amazon in one place and shows you the truth: real contribution margin, real daily P&L, and a true breakeven ROAS derived from your actual costs.
The data entry is manual, and that’s deliberate. The 30–45 minutes a week it takes is the point — it’s the exact pain the paid version removes. Once you’ve felt it, the case for a live, self-updating dashboard makes itself.
Most founders run this once and find a number they’d never seen: the ROAS they actually need to break even. It tends to reframe every conversation about spend.
When you’re ready to stop doing it by hand, the Easier Profit Audit ends with a live, ETL-connected version of exactly this — built for you.
Honest fit
Who it is for.
Built for
- UK physical-goods brands on Shopify + Amazon spending £2k+/mo on paid.
Probably not for you if
- Pure digital businesses, brands not on Amazon, or anyone under £1k/mo of paid spend.
More free tools
Take another while you are here.
Easier Validation
A simulated ICP customer walks your Meta-ad-to-site click path — and tells you, step by step, why they would or wouldn't buy.
Easier Ads Budgeting
Forecasts the spend you need to reach a statistically real answer — so you stop killing channels before they've actually been tested.
Easier Search Terms
Optimises tens of thousands of Google Ads search terms in about 90 seconds — the negative-keyword sweep that takes a human a week.
Tools show you the gap. We help you close it.
When you are ready to turn a number into a plan, the £750 Easier Profit Audit is the next step.
- Senior operator on the call
- No lock-in, ever
- Straight answers only