Easier Ads Budgeting
Forecasts the spend you need to reach a statistically real answer — so you stop killing channels before they've actually been tested.
The problem it solves
Most channel tests are decided on too little data. A good channel gets buried because the test was never fair.
How it works
Three steps. Then it is yours.
Enter your funnel metrics
Conversion rate, AOV, and the channel you're testing.
Get the spend to significance
How much budget a fair, conclusive test actually needs.
Make a clean go / no-go call
Decide on evidence, not on a hunch and a small sample.
What you get
The most expensive mistake in paid media isn’t a bad channel. It’s killing a good one because the test was underpowered — or pouring money into a dud because nobody set a stopping point.
Easier Ads Budgeting forecasts the spend a channel test actually needs to produce a statistically real answer. You put in your funnel metrics; it tells you the budget and the timeline to a conclusive result.
Then the test has a clear finish line — and a clear go, no-go, or redirect decision waiting at the end of it. Channel choices stop being gut calls dressed up as data.
Honest fit
Who it is for.
Built for
- Advertisers deciding whether a new channel deserves a real budget.
Probably not for you if
- Anyone wanting a magic number with no inputs — it needs your real metrics.
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Tools show you the gap. We help you close it.
When you are ready to turn a number into a plan, the £750 Easier Profit Audit is the next step.
- Senior operator on the call
- No lock-in, ever
- Straight answers only