Easier Validation
A simulated ICP customer walks your Meta-ad-to-site click path — and tells you, step by step, why they would or wouldn't buy.
The problem it solves
You pay for the click. Then you're left guessing at why it didn't convert.
How it works
Three steps. Then it is yours.
Point it at your ad and page
The ad creative and the landing page it sends people to.
It walks the path as your customer
A simulated ICP prospect makes the journey, click by click.
Read why they bought — or didn't
A step-by-step CRO grade of every drop-off point.
What you get
Easier Validation is a CRO grader that does something a heatmap can’t: it forms an opinion.
It takes a simulated version of your ideal customer and walks them through the real journey — the ad, the click, the landing page, the product page — and reports back, at each step, what worked and what made them hesitate.
You get a clear, ordered list of where good-fit visitors are dropping out, and why. No guessing, no waiting weeks for enough session data to read tea leaves.
It’s the same click-path rigour behind our CRO & Web work — packaged so you can run it yourself, free.
Honest fit
Who it is for.
Built for
- Brands running Meta ads to a Shopify store who want an honest read on the funnel.
Probably not for you if
- Brands with no live ads to grade, or no landing page to send traffic to.
More free tools
Take another while you are here.
Easier Profit Calculator
See your real daily P&L across Shopify and Amazon — and the one number most founders have never calculated: true breakeven ROAS.
Easier Ads Budgeting
Forecasts the spend you need to reach a statistically real answer — so you stop killing channels before they've actually been tested.
Easier Search Terms
Optimises tens of thousands of Google Ads search terms in about 90 seconds — the negative-keyword sweep that takes a human a week.
Tools show you the gap. We help you close it.
When you are ready to turn a number into a plan, the £750 Easier Profit Audit is the next step.
- Senior operator on the call
- No lock-in, ever
- Straight answers only