Paid Media
Paid spend governed by a real profit floor — so scaling never quietly costs you money.
The problem
Platform ROAS flatters. Scale, and it can quietly start costing you margin while every dashboard still looks green.
The outcome you get
Paid spend governed by a real profit floor — so scaling never quietly costs you money.
How it works
Channels are run as one system. Meta, Google, Amazon and TikTok aren’t four agencies optimising four dashboards; they’re one engine optimised against one number — contribution margin.
Every decision is checked against a profit floor. Spend scales where it clears the floor and pauses where it doesn’t — and with Birch guardrails in place, that floor is enforced, not just discussed.
You keep every account and asset. Always. No lock-in, no hostage situations.
The rest of the engine
Explore the other capabilities.
See which capabilities will move your number.
Tell us where the stack feels messy. We will name the first levers we would investigate, in plain commercial language.
- Senior operator on the call
- No lock-in, ever
- Straight answers only