Strategy & Forecasting
You know in May what Black Friday needs to be. Marketing becomes planned, not a monthly scramble.
The problem
Every channel expert optimises their own slice. Nobody owns the real question — is the business actually growing, and what's the highest-leverage thing to change next? So that job lands on you.
The outcome you get
You know in May what Black Friday needs to be. Marketing becomes planned, not a monthly scramble.
How it works
Strategy at most agencies means a slide deck. Here it means a plan with numbers attached.
We start with a 12-month revenue forecast — not a guess, a model. It feeds a spend plan, a stock runway and a merchandising calendar, so you’re deciding what each selling season needs while there’s still time to act on it.
Then channel selection, done properly. Three to five channels tested in a cheap, controlled way; one channel in genuine focus. No spreading budget thin across everything because a specialist for each one talked you into it.
And positioning before pixels — because the fastest way to waste ad budget is to point it at a muddled offer.
The rest of the engine
Explore the other capabilities.
See which capabilities will move your number.
Tell us where the stack feels messy. We will name the first levers we would investigate, in plain commercial language.
- Senior operator on the call
- No lock-in, ever
- Straight answers only