Reporting & Dashboards
One number that tells you if yesterday made money — before 9am.
The problem
Most dashboards report platform ROAS — a number that flatters and misleads. So the founder becomes the unpaid analyst, stitching the real picture together every morning.
The outcome you get
One number that tells you if yesterday made money — before 9am.
How it works
If you can’t trust the number, you can’t make the decision. So we fix the number first.
The Easier Profit Dashboard is ETL-connected and live. It pulls Shopify and Amazon together and shows real contribution margin — after product, fulfilment and platform fees — not the inflated, double-counted ROAS the ad platforms report to themselves.
On top of it sits a weekly one-page digest: red, amber, green by channel, structured as what happened, what it means, what happens next. You read it in two minutes and you’re done — no stitching, no spreadsheet archaeology.
The dashboard is the clearest illustration of the whole model: we measure what actually pays you, then use that number to govern the work.
The rest of the engine
Explore the other capabilities.
See which capabilities will move your number.
Tell us where the stack feels messy. We will name the first levers we would investigate, in plain commercial language.
- Senior operator on the call
- No lock-in, ever
- Straight answers only