The situation
Bissell is a brand people already know and trust. That should make growth easier — but a recognised name on its own doesn't scale revenue. The paid engine was underpowered and under-owned, and the headroom was sitting unused.
What we changed
A trusted brand with flat revenue usually doesn’t have a brand problem. It has an engine problem.
We rebuilt the measurement first. Server-side tracking and a real profit model meant every decision was made on numbers we could trust — not platform-reported ROAS that flatters and misleads.
We treated the channels as one system. Paid social and paid search were structured to work together, with campaign architecture clean enough that the platforms themselves could optimise well. (Clean structure is also, not coincidentally, what the ad platforms quietly reward.)
We scaled into the headroom. With the floor defined and the tracking honest, we pushed spend into demand that was always there — and watched contribution margin, not just revenue.
The result
Monthly revenue moved from £150k to £510k — a 3.4× step change — and the engine proved its strength the hard way. When ads paused for a week, revenue fell. When they came back, Bissell posted its three highest revenue days ever.
A growth engine you can switch back on and immediately beat your records: that’s the difference between spending a budget and owning an outcome.
The numbers
Results, measured honestly.
Our ads went down for a week and revenue dropped hard. But when they came back on, we saw our three highest revenue days ever.
More results
Other brands we have grown.
Monthly recurring revenue, scaled from £10k to £150k
Force Wear
A workwear brand stuck at £10k months. We rebuilt the growth engine around profit — and 15×'d monthly revenue.
Revenue generated from £2.6M of ad spend — a 3.46× blended return
Bier Company
Nine million in revenue from £2.6M of spend. The story isn't the number — it's holding quality while scaling that fast.
Unusually high sales numbers — from the day we took over the ads
BenQ
A global electronics brand. Sales lifted from the very first day we took over paid — no slow-roll onboarding.
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